Must-see museums terms and conditions

What is must-see museums?

Must-see museums is a free membership scheme providing information and offers about visits to Tyne & Wear Archives & Museums’ nine museums and galleries. It is an 'opt in' membership which means we won't add your details to must-see museums unless you confirm you would like us to do so and that you agree to the terms of this privacy notice which explains what we do with your information.

Who's behind must-see?

Must-see museums involves the nine venues managed by Tyne & Wear Archives & Museums (TWAM):

  • Arbeia, South Shields Roman Fort
  • Discovery Museum, Newcastle upon Tyne
  • Great North Museum: Hancock, Newcastle upon Tyne
  • Hatton Gallery, Newcastle upon Tyne
  • Laing Art Gallery, Newcastle upon Tyne
  • Segedunum Roman Fort, Wallsend
  • Shipley Art Gallery, Gateshead
  • South Shields Museum & Art Gallery, South Shields
  • Stephenson Steam Railway, North Shields

How is your personal information used?

When you join must-see museums you consent to your name and contact details being stored on our database, along with information you give us about your interest in any of our museums and galleries, the programmes they provide and your preferences and attitudes.

The personal information you supply and questions you answer when you sign up to must-see museums help us to understand your interest in cultural experiences. We use an audience segmentation model called 'Culture Segments' - learn more about Culture Segments. When you sign up to our membership scheme you will be assigned a Culture Segment based on the answers you provide on the registration form.  This helps us to provide you with information, special content and offers for events and programmes at our nine museums and galleries that we think best match your interests. 

What will we contact you about?

We will communicate with you via our websites and email to:

  • inform you about exhibitions and events taking place at our venues and provide you with offers and incentives;
  • personalise your experience of our museums and galleries (tell you about programme and product offerings that are most relevant to your interests including our exhibitions and events, community programmes, cafes, shops and opportunities to hire our venues);
  • tell you about volunteering opportunities at our venues;
  • tell you about fundraising initiatives for our venues;
  • respond to requests or enquiries made by you;
  • invite your feedback;
  • verify your identity if you need help with a forgotten password or you are having login problems with one of our websites;
  • update your personal information;
  • if you opt to receive information about our shops, fundraising activity, volunteering and other services such as venue hire we will also send you information about those services.

We may from time-to-time ask you for further information in order to keep your personal details up-to-date and for particular purposes. We will always tell you how we will use any further information received from you. Periodically, we will need to send you our website and service announcement updates.

How to unsubscribe:

If you decide you don't want to be part of must-see museums at any time or you would like to revise the information provided to us you can update this by completing the form on the member area of the website or by contacting us at

You will always be given the option to unsubscribe from must-see museums when you receive information from us. We will also contact you every 3 years to ask you to renew your consent so we can be sure you still want to receive information from us.

The General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) states that personal data can only be processed if there is a legal ground to do so. The GDPR provides six legal grounds under which personal information can be processed lawfully and stipulates that an organisation’s privacy notice must include reference to this.

The legal grounds that is relevant to TWAM’s use of your personal information for the must-see museums membership scheme is:

Consent: the data subject has given consent to the processing of his or her personal data for one or more specific purposes.

How we protect your information

We take every precaution to protect your information. To this end we maintain strict physical, electronic and administrative safeguards to protect user's personal information from unauthorised or inappropriate access. All personal information stored by us is kept on a server in a secure environment.

Only employees and approved contractors of Tyne & Wear Archives & Museums who need the information to perform a specific task, are granted access to personally identifiable information.

Who is my information shared with?

Your information will only be used by Tyne & Wear Archives & Museums. We will not share your personal information with any third parties without asking your permission.

Newcastle Gateshead Cultural Venues (NGCV)

Tyne & Wear Archives & Museums is part of a partnership with 10 leading cultural venues in Newcastle and Gateshead including: BALTIC, Centre for Life, Dance City, Live Theatre, Northern Stage, Sage Gateshead, Seven Stories, Theatre Royal, Tyneside Cinema and Tyne & Wear Archives & Museums. 

We will not share your personal data with the other partners in Newcastle Gateshead Cultural Venues, however we would like to tell you about the initiatives we are working together on from time to time.

Newcastle Gateshead Cultural Venues (NGCV) work together on a number of different projects including:

Family Explorers – a facebook group and email list that provides information and recommendations about family events in the North East.

City of Dreams - a 10-year mission, aiming to improve the life chances of all children and young people in Newcastle and Gateshead through co-ordinating learning programmes and resources; developing new activities that addresses social challenges faced by younger people; promoting agency of children and young people in society.


Users Under 18

If you are under 18, please ensure that you obtain your parent/guardian's consent before confirming you wish your information to be included in must-see museums.

Privacy commitment

Tyne & Wear Archives & Museums is committed to safeguarding your privacy. This privacy policy may change from time-to-time so please check it periodically. It was last updated on 19 April 2018.  You can also read Tyne & Wear Archives & Museums’ full privacy policy here

Tyne & Wear Archives & Museums is not an incorporated body.  It is supported by the five local authorities of the area (Newcastle, Gateshead, North Tyneside, South Tyneside and Sunderland) and Newcastle University.

Tyne & Wear Archives & Museums operates under Newcastle City Council’s data protection policy. Newcastle City Council is registered under the General Data Protection Act with the Information Commissioner's Office which regulates data protection and privacy matters in the UK.

Your satisfaction with our services is very important to us and we will always strive to resolve any problems and complaints you have. You can contact us at: or in writing at the following address: Corporate Governance, Tyne & Wear Archives & Museums, Blandford Square, Discovery Museum, Newcastle upon Tyne NE1 4JA.

You have the right to obtain from us an electronic or paper copy of all personal information concerning yourself by emailing: